What I'm doing now

Updated 15th May, 2026

Horaxtra

We're building tools to help independent educators, teachers, and coaches run group activities for kids with less admin getting in the way. As co-founder I do research, design, product thinking, and whatever else lands on my desk that day. Early stage, so that's everything.

User Centred Design

Tools are changing faster than anyone can keep up with. First principles aren't. Understand the person, their environment, their problem, their workarounds, and why everything else fell short. That part hasn't changed. I keep refining how I do it.

AI

Experimenting across research, design, engineering, sales, and marketing. Treating these tools as collaborators, not replacements. A lot of it is noise dressed up as progress. Still figuring out which is which.

Getting local

We moved to Sant Cugat del Vallès in 2023. Barcelona on one side, mountains on the other. I like meeting new people here and building a sense of place. If you live in Catalonia and want to meet, reach out. I like interesting conversations.